MEET THE FOUNDER & CEO

David Bellis

David is the Founder and Operator of Asset Performance Institute (API) and Strength Coach all within Forge Athletic. He is a Certified Strength and Conditioning Specialist (CSCS) and Combat Veteran who served over multiple deployments in support of Operation Enduring Freedom, Afghanistan (2008-2012). Post military career, he earned both a Bachelors in Exercise Science, and a Bachelors in Marketing. Dave has turned his experiences and expertise to coaching and education.

David founded API to provide Elite level Human Performance that is No Fluff, Results Driven, and backed by science. With the dynamic world we live in, we need to focus on what really works, and less on what gets clicks. We ensure our athletes are receiving the best training for physical fitness, nutrition, sleep, and mental preparation so they can reach their full potential and dominate their field or arena.

Notable trainees and accomplishments:

  • Coached D1 Football Power Five level athletes, high school and collegiate track runners, and more

  • Coach to hundreds of youth, middle school, and high school athletes

  • Contractor and Coach for the United States Army Holistic Health and Fitness (H2F) program

  • Helped to install first implementation of the H2F program for the 101st Airborne Division (Air Assault)

  • The first Human Performance Coach in H2F program history to deploy TDY and train troops overseas (Estonia and Germany)

  • Implemented programs for the 2-506th Infantry Regiment, 3rd Brigade Combat Team, 101st Airborne Division (Air Assault) – 550+ soldiers

  • Individualized one-on-one coaching for numerous infantry officers to prepare for, and ultimately pass, the Range Assessment and Selection Program. Officers are currently serving at 75th Ranger Regiment

  • Denver Police - Individualized training and consultation installed for an active officer

  • Fire and EMS in western KS (Newton and surrounding areas) - Individualized training and consultation

  • Former Special Forces (Green Berets), Apache helicopter pilots, and Rangers -Individualized training and consultation

David is a Certified Strength and Conditioning Specialist (CSCS) with National Strength and Conditioning Association.(NSCA).

Asset

Performance

Institute

At API we train athletes to be an asset to the team — not a liability.

Every session is built to make you more resilient, more athletic, and more reliable when it counts. We work with athletes across sports and ages: youth, middle school, high school, college, and adults who still compete. The standard is the same. Train what the sport actually demands. Measure what matters. Get results that show up in games.

Our motto

What we deliver
Real-world results. Faster first steps. Stronger positions. Cleaner movement. Fewer nagging issues that steal practice and playing time. The kind of progress that leads to more minutes, better seasons, scholarships, and the next level — not just a better workout.

We don’t guess. We analyze how you move, then build a plan around your sport, your position, and the gaps holding you back. That includes strength and power work, speed and agility, and 3D gait analysis so we can fix the mechanics that limit performance and raise injury risk.

How we train
Custom plans for specific demands.

A baseball player, a volleyball athlete, a soccer midfielder, and a runner do not need the same program. Through thoughtful assessment we build training that matches your calendar, your body, and the qualities your sport rewards. The goal is simple: you leave more prepared for practice, competition, and the long season — not just sore from a generic lift.

What you take with you
We also teach the pieces that keep athletes healthy after the whistle: exercise science that actually applies, sleep, nutrition, and mental tools you can use for the rest of your career — and after it. Playing careers end. The habits don’t have to.

Who we serve
Athletes in the Kansas City area who want serious, science-backed strength and conditioning — from developing youth athletes to high school and college competitors chasing more playing time and next-level opportunities. If you want to be harder to beat and easier to keep on the field, this is the work.

  • ​Credibility: We believe actions speak louder than words, and results are the product of actions. We deliver at the highest level.

  • ​Authority: What we do is backed by science and proven by action. We hold the standard.

  • ​Tactical Benefit: The ROI of our programs are monumental; for people, departments, and agencies. Physically and Monetarily! API also offers professional strength & conditioning programs directly to these professionals (and any community member) via our state of the art App.

TESTIMONIALS

What others are saying!

"The man for the job"

"As a first responder, being in shape is very important. When I was stone walled by my own stubbornness, repeating the same workouts week after week with no signs of progress, I knew I needed a change. Dave was the man for the job! After hearing about his background, and what he was willing to offer through his program, I joined. The man knows what he is doing and won't let you down."

Jake O. - U.S. Navy Veteran and Denver Police Officer

"Leads by example. I couldn't have done it without the program"

"Coach Bellis is practiced expert at developing tailored programs for both groups and individuals. He brings legitimate experience as a tactical athlete himself and develops his athletes through teaching. Dave leads by example to create more informed and better trained tactical athletes. Personally, he took me from a pulled hamstring to a 36 minute 5 mile in six weeks."

B.M. - US Army Ranger,

1st Battalion, 75th Ranger Regiment

"Highly recommend this"

"I was stuck with my weight loss and had tried a variety of options and nothing seemed to work. That’s when I decided to try Asset Performance Institute (API) app. API enhanced my workout options and provided tips to increase my strength and endurance. With the help of API, I was able to achieve my weight loss goals. Additionally, I am sleeping better, have more energy, enthusiasm, endurance, and cognitive ability since using API. It worked for me and helped me get on track with my fitness goals and I highly recommend it for others looking to achieve fitness related goals."

Kerry Steuart - President of MYKC and Owner of LiveBliss

"A true professional and all around great guy!"

"Coach Dave tailor made me an incredible training plan that resulted in shaving seven minutes from my 5-mile time and prepared me to be a top physical performer at Ranger Selection and Assessment. Dave is a true professional and all around great guy!"

Joe M. - 75th Ranger Regiment

"Committed to excellence in everything he does"

"I have known Dave for over 13 years, and I can sincerely say that he is one of the most dedicated dudes that I have ever met. Towards the beginning of our careers, under the tutelage of Dave, I went from only being able to do 6 dead hang pull-ups to winning a San Diego military pull-up competition at 27. Dave is committed to excellence in everything that he does. If you are looking to take your professional or personal fitness to the next level, then I would challenge you to take advantage of the knowledge Dave has put into his program.."

Greg P. - Navy Veteran of multiple OEF Deployments with US Special Operations Units. Previously ranked 79th in the world at 102kg Olympic Lifting weight class

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620 N Lindenwood Dr, Olathe, KS 66062, USA

Office: 620 N Lindenwood Dr., Olathe KS 66062

Call (913) 414-8636

Site: www.BeAnAsset.com